Funding – While OOVA was pitching to investors trying to close their seed round, they needed stronger financial projections and data to further back it up. The challenge was to close a seed round based on financial projections and research in a way that investors would understand.
Financial Model Input – Fidelman & Co. aimed to create a model that resembled the company as closely as possible. While the expense side was relatively straightforward, the topline figures took some research. Fidelman & Co. created an assumptions tab that included the various sales methods.
Fidelman & Co. Strategy, Operations and Fundraising Solutions successfully launched a flexible financial model based on deep market research.