Client:
Stoggles
Title:
Interim CFO
Roles:
CFO, M&A, Due Diligence
Type of need:
Fundraise Strategy
The Challenge
The eyewear industry is competitive and Stoggles was up against some wellestablished players. They needed to make a strong case for why investors should believe in their vision and back their company.
The first 90 days
We worked with Stoggles to develop a comprehensive fundraising strategy that told their story and showcased the potential of their business. This included:
- A pitch deck that included an overview of the company’s business model, milestones, KPIs, financial projections, and more.
- A financial model that illustrated an overview of the company’s revenue, expenses, and profitability
- A valuation analysis that enabled the determination of the fair market value of the company
- A favorable capital structure that would give investors the confidence they needed to invest
The Solution
Stoggles was able to raise over $60 million in capital from leading investors. This enabled them to continue to grow their business and achieve their mission of reimagining how people care for their eyes.