SaaS Startups in 2022 from all corners of the economy are waking up to the fact that to be successful, they need a strong digital presence. In an era where most people use internet search engines for research and comparison, success depends on how many people see your products.
In this article we’re going to focus on strategies startups can employ to grow their SaaS businesses. In 2022, there will be even more market participants and competition, so early adopters of the right digital marketing strategies stand to gain a competitive advantage over everyone else.
The 5 items below are going to provide some good checklists of actionable items for SaaS Startups in 2022 that should be implemented. It’s important to remember that while there is no “secret sauce” for success, following the steps below will give your startup an advantage over other, less prepared companies.
1. Invest in Content Marketing
The number of blogs and content marketing sites is growing every year and we can expect that trend to continue, especially for businesses targeting a B2B audience.
If you’re not blogging already (or at least creating well-crafted, high-quality content), you’re missing out on some of the most effective forms of lead generation.
The best way to utilize content marketing is by creating regular blog posts with useful information that your target audience will find valuable and naturally link back to your site. This in turn can drive more traffic and give you a better chance at ranking higher for terms related to your business.
Good content marketing currently accounts for over 50% of all internet traffic and it’s an important part of any digital marketing strategy. Even though creating high-quality blog posts takes time, the value they provide in return is worth the effort. You can outsource this task if you find yourself lacking in free time.
2. Offer Free Trials
Thanks to the internet, consumers can easily compare options for products and services before making a purchase decision. As a business owner, your goal should be to remove all obstacles that stand in the way of potential customers.
One good way to do this is by offering free trials instead of requiring an upfront payment or credit card. There is a risk that some people will sign up for your product and never pay, but this can be mitigated by offering a tiered trial system with limited-time options.
In return for trying out your software, customers get to experience all the features of your platform without having to put down their own money. In certain cases, free trials can be better than paid options because they get people used to the platform and help get them excited about using it.
3. Track Your Metrics
Churn rates and customer lifetime value are important metrics every entrepreneur should know about, but others that might be less obvious can improve a business’ performance too.
For B2B companies, in particular, lead generation is a vital metric to track over time. If your sales team isn’t closing deals with leads you’ve generated, it’s time to start tracking the average number of times a lead needs to hear from your company before they’re ready to purchase.
Tracking metrics can help improve future campaigns by giving you accurate feedback about what’s working and what isn’t. Spend some time looking over the top-performing campaigns on your platform and figure out why certain ones were successful while others failed. You may be able to borrow a few ideas from the winners.
4. Share Customer Testimonials
People are more likely to buy into a product or service if they hear someone else has had success with it. By sharing customer testimonials and case studies on your site, you can build trust and put new customers’ (and potential investors’) minds at ease.
When others vouch for your product, it can make it seem like you’re more trustworthy. Testimonials are also useful if you happen to run into a technical glitch or other issues with your software that has caused problems for some users. If this happens, use social media and email marketing (two channels that you should always be using anyway) to contact affected customers.
Contacting users directly and having a real conversation with them can help you gather information about what went wrong and how it might be fixed for future customers. Even if the software itself isn’t perfect, your customer service department may still have a lot of satisfied users who will defend your product against negative comments online.
5. Get Featured on Review Sites
Over the years, many people have stopped trusting online reviews. However, potential customers are still interested in what other consumers have to say about your product or service, which is why it’s a good idea to get your business featured on review sites.
Reviews are helpful because they give people more context for making purchase decisions. When people are thinking about switching software, for instance, they’re likely to read reviews that tell them how your product stacks up against the competition in specific areas.
Even if you have a few negative reviews, they can provide value so long as you respond to them publicly. The best way to do this is by using an independent review site with a large audience.
You can either pay to get your business included on the site or look for an opportunity to become an affiliate. You should also try reaching out directly to other companies in your industry who have been featured on the platform and ask them how they managed it.
If you decide to use a review site, consider asking other customers for reviews or testimonials as well. You can send out surveys through email marketing and share the best responses on your website to show people that so many of them have had a positive experience with your product.
If you’re a SaaS business looking to grow, Fidelman & Co can help you reach your goals. Visit our website at www.fidelmanco.com or get in touch with us at firstname.lastname@example.org to learn how we can help you drive revenue and succeed as a SaaS business.