Jennifer Hong

Go-to-Market Specialist

Jen is a GTM and CX strategist with over 9 years of experience leading global strategic initiatives in various industries such as financial services, FinTech, health tech, and consumer tech. Since becoming an independent consultant, she has been advising early-stage startups on successful product launch and scaling.
In the early years of her consulting career, she advised financial institutions such as BNP on how to enter & expand in new markets in a much more stringent regulatory environment after the global financial crisis.
Jen was the Strategy & Ops lead, reporting directly to the COO at Thomson Reuters, leading initiatives to move the needle in improving customer experience, catalyzing product innovation, and revamping Go-to-Market processes.
As a chief of staff/field ops director of the GTM organization at Infor, she instituted new account management procedures and better methods targeting the white space.
She moved to Australia and started working at Uber as the LOB owner of Platform Funnel, managing a +500-person organization to uplift Uber’s supply generation.
She built a travel tech startup called Levantr after joining the Newchip accelerator in 2020.