Jen Hong

Jennifer Hong

Go To Market + CX Specialist
Sydney, Australia | New York, NY
Business ConsultingGo To Market StrategyManagement Consulting

About me

  • Jen is a GTM and CX strategist with over 9 years of experience leading global strategic initiatives in various industries such as financial services, FinTech, health tech, and consumer tech. Since becoming an independent consultant, she has been advising early-stage startups as well as SMBs on product innovation and scaling operations. 
  • In the early years of her consulting career, she advised financial institutions such as BNP on how to enter & expand in new markets in a much more stringent regulatory environment after the global financial crisis.
  • Jen was the Strategy & Ops lead, reporting directly to the COO at Thomson Reuters, leading initiatives to move the needle in improving customer experience, catalyzing product innovation, and revamping Go-to-Market processes. 
  • As a chief of staff/field ops director of the GTM organization at Infor, she instituted new account management procedures and better methods targeting the white space. 
  • She moved to Australia and started working at Uber as the LOB owner of Platform Funnel, managing a +500-person organization to uplift Uber’s supply generation. 
  • She built a travel tech startup called Levantr after joining the Newchip accelerator in 2020.


Uber, Platform Funnel LOB Owner

Jul 2019 – Jun 2020

  • New product launch 
  • Change management
  • Compliance and reporting SOPs
  • Customer support operations

Infor, Chief of Staff

Sep 2017 – Sep 2018

  • GTM strategy 
  • Customer relations / feedback loop 
  • Branding 
  • Sales operations and methodology

Thomson Reuters, Strategic Transformation & Ops Manager

Jul 2014 – Aug 2017

  • Transition to platform model
  • Customer experience framework
  • GTM procedures

Kurt Salmon, Business Analyst

Dec 2012 – Jul 2014

  • Product and GTM recommendations in the global retail remittance business 
  • Compliance org & process design

KPMG, Audit / Advisory Associate

Jan 2012 – Dec 2012

  • Helped clients navigate evolving regulatory environment, identify bottlenecks, and save cost

Jennifer Hong

Remote Management Consulting

Business Continuity