Consumer tech is bouncing back, and Brynn Putnam, the entrepreneur behind Mirror, is leading the charge. After selling Mirror to Lululemon for $500 million at the pandemic’s peak—a move initially met with skepticism but later celebrated as perfectly timed—Putnam is back with a new venture aimed at redefining how we connect with loved ones.
Lessons from Mirror
Mirror’s story is one of innovation and timing. What began as a niche product in boutique gyms became a household name, thanks to Putnam’s ability to scale and seize an unexpected opportunity with Lululemon. As an executive at the company, she gained insights into scaling operations but realized her strength lay in building from the ground up.
A New Focus: Building Connections
Now, Putnam is channeling her experiences into a stealth-mode startup that aims to leverage technology to foster meaningful connections among family and friends. Unlike Mirror, which focused on personal performance, her new venture targets shared experiences. By blending AI, gaming, and affordable hardware, Putnam envisions a device that becomes a centerpiece for face-to-face interaction—bridging the digital divide in a world dominated by screens.
A Golden Age for Hardware
Putnam believes we’re entering a new era for hardware innovation, fueled by AI advancements and maturing technologies. Her approach mirrors Nintendo’s philosophy: use existing, accessible tech creatively to craft unique experiences. This pragmatic mindset, combined with her proven track record, positions her new venture for success.
Consumer Tech’s Rebound
This resurgence in consumer tech isn’t just about Putnam. Investors like Ben Lerer of Lerer Hippeau note a broader trend: high-quality founders are returning to the space, driven by AI’s transformative potential and new opportunities for innovation. The era of incremental updates is giving way to bold, imaginative solutions, rekindling excitement in the sector.
As we head into 2025, Putnam’s story exemplifies the resilience and creativity driving this revival. With a focus on human connection and practical innovation, her next chapter is one to watch in the evolving consumer tech landscape.
