It’s no secret that a great deal is riding on your ability to present your company to potential investors and that this opportunity could change the trajectory in which your business will go. That said, bigger is not always better, and very often, less is, in fact, more.
Venture capitalists are often in the process of reviewing other pitch decks, and standing out is important. For this reason, you want to create a seamless overview of your objectives that is free of clutter.
While it is normal to expect some jitters, you won’t want this to affect what information is included in your slides and other materials. It may seem to alleviate the anxiety inherent to this proposition to include details relevant to everything related to your business model, but this isn’t a good approach.
Your potential investors do not need to be weighed down with the inessential at first glance but will ask for more information if their interest has been piqued. Instead, relax, and take time to arrange your priorities and objectives.
Put simply, the most important items must be highlighted and not buried under overly complicated explanations. For example, you can show revenue streams in accessible language by using terms like ‘membership site’ or by saying that ‘reservations can be made online’. Ease of understanding should be your main goal.
Opt For Clarity
It is very possible that your audience is not acquainted with the inner workings of the niche in which you are working and that this may be the first time they are exposed to the ideas you are articulating. Your job is to make sure that anybody can come away with a basic grasp of what it is you are doing.
The tendency for most people is to overexplain, but you’ll want to pare down your message until you can effectively communicate your core principles in a few bullet points. Practice your elevator pitch until your hook is clear and compelling.
You will want to avoid delving into overly technical explanations, and you should also not use jargon or terms that will alienate your investors. Cull anything that is not absolutely necessary, saving it for later discussions.
You Are Preparing For The Long Game
Your first meeting with a bank or venture capitalist firm will hopefully be the first in a series of interactions. Though it is possible to secure an investment after that initial encounter, it is highly unlikely. Instead, you want your story to unfold in a way that keeps them coming back for more.
In other words, you can afford to go with a simple business pitch. There is no pressure to cram everything into a single package. With this approach, you can think big picture and drill down to the details later on.
It’s important to realize that the people in the room will be learning vital things about you that will also include who you are as an individual or as a team. It is not just your produce or service that is being considered, but also you. You want to be at ease so that investors have a chance to support the person behind the corporation, as this matters just as much if not more so than the ideas articulated.
State the problem you are solving, who would benefit from your solution, and tell a relatable story. Define your market size, how you plan to reach them, your marketing plans, revenue model, how you plan to use funds, and show how you differ from your competitors. Ideally, this can be accomplished in just twelve slides.
Fidelman & Co. specializes in management consulting, presentation advisory, and financial modeling. We focus on building businesses alongside entrepreneurs and investors. Contact us today for more information about what we can do for you.